Phanaprai.com – Redesigned Wellness Site for Authentic Thai Massage in South Africa
- Client : Phanaprai
- Duration : 1 Month
- Year : 2025
- Tags : Ecommerce , UX / UI , Conversion Optimization
- Website : https://phanaprai.com/
An established Western Cape Thai massage centre with 15+ years of experience was stuck with an outdated site that didn't capture the serenity of their treatments or drive online bookings. They needed a modern redesign to highlight their 11 massage options (from reflexology to body scrubs), emphasize affordability (starting at R350), and attract wellness seekers from Gauteng, the Overberg, and international spots like the UK and Sweden searching "Thai massage Helderberg."
Solution (Bullet Points – Keep it Snappy):
- Full Site Redesign: Revamped with a calming, mobile-first layout using WordPress, featuring herbal-infused visuals, intro videos ("View our Facility"), and Instagram embeds (e.g., treatment reels) to evoke authentic Thai vibes.
- Booking & Services Flow: Integrated seamless session booking for 5 durations across 3 therapy ranges, spotlighting the Phanaprai Signature Massage (Thai Oil Full Body + traditional techniques for ultimate flexibility).
- Local SEO & Accessibility: Optimized for SA searches like "authentic Thai massage Western Cape," with operating hours (9 AM–8 PM daily), stats highlights (e.g., "11 Massage Options"), and luxury-at-low-price messaging to boost conversions.
- Launch Timeline: Complete overhaul in 4 weeks, blending cultural elements (yoga stretches, acupressure) with modern UX for quick, stress-free reservations.
Tech Stack Badges: WordPress • Video Integration • SEO Optimization • Mobile-Responsive Design