A seasoned Western Cape pool maintenance firm with over 25 years was hampered by an outdated site that didn't highlight their comprehensive services or drive online plan sign-ups. They needed a fresh redesign to feature weekly cleanings, leak detection, renovations, and custom LED installs, while targeting searches like "pool cleaning Western Cape" to snag residential and commercial clients seeking hassle-free, hygienic pool care.

Solution 

• Full Site Redesign: Revitalized with a sunny, mobile-optimized WordPress theme, including dynamic service cards, a pricing plans section (Residential/Commercial/Emergency), and integrated booking forms for quick consultations.
• Services & Flow Enhancements: Spotlighted 10+ offerings like chemical balancing, tile revival, and water analysis, with a 4-step work process (consultation analysis cleaning maintenance) and FAQ/blog for trust-building tips on algae prevention.
• Local SEO & Engagement: Optimized for Cape searches (e.g., "pool leak detection Helderberg"), adding social follow buttons, team bios, and a testimonials carousel showcasing 1500+ reviews.
• Launch Timeline: Total refresh in 4 weeks, incorporating cart features for equipment sales and emergency 24/7 contact flows.

Results

• 180% Booking Growth: Plan sign-ups soared, with Emergency services up 2.5x for urgent leak fixes in peak summer.
• Review & Traffic Boom: Amplified 1500+ active reviews on-site, ranking #1 for "pool cleaning Gordons Bay" in 40 days and pulling 180+ monthly leads.
• Client Expansion: Boosted commercial contracts by 30%, adding R220k in annual revenue from renovations and custom designs.
• Client Quote: "ZA TechLabs dove in and made our site a splash—clients now book cleanings before their pools turn green!" – Pools4Life Owner (Gordons Bay, 2025)

Tech Stack Badges: WordPress • SEO for Local Services • Booking Forms • Mobile-Responsive