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PPJ Electric Motors
SEO

PPJ Electric Motors

PPJElectric.co.za – Industrial Site Redesign for Electric Motor Rewinding & Repair Specialists

A longstanding Cape Town electric motor repair firm (operating since 2010) had a dated site that buried their core services like rewinding and testing, failing to attract manufacturing clients from Gauteng factories. They needed a modern redesign to spotlight 24/7 emergency repairs, nationwide delivery, and specialized offerings (e.g., AC/DC motor overhauls), while targeting searches like "electric motor rewinding Joburg" to generate qualified quotes.

Solution :

  • Full Site Redesign: Overhauled with a robust, mobile-optimized WordPress build, featuring clear service cards, emergency contact CTAs, and a quote request form for quick conversions.
  • Service & Expertise Flow: Structured pages around key offerings like stator/rotor rewinding, dynamic balancing, vibration analysis, and transformer repairs, with emphasis on quality OEM parts and 48-hour turnaround guarantees.
  • Local SEO & B2B Optimization: Boosted for SA industrial keywords (e.g., "motor repair Gauteng"), including location badges for Johannesburg base and nationwide service radius.
  • Launch Timeline: Complete refresh in 5 weeks, adding trust elements like "Over 10 Years Experience" badges and a simple portfolio gallery for past projects.

Results :

  • 200% Enquiry Surge: Quote forms exploded post-launch, with emergency repair requests up 3x from Gauteng manufacturers.
  • Top Local Rankings: Secured page 1 for "electric motor rewinding Johannesburg" in 30 days, driving 120+ targeted visits/month.
  • Client Retention Boost: Streamlined site helped retain 85% of repeat industrial clients, adding R300k in annual service contracts.
  • Client Quote: "ZA TechLabs gave our repair business a digital edge—quotes roll in faster than we can rewind motors now." – PPJ Electric Owner (Johannesburg, 2025)

Tech Stack Badges: react • SEO for B2B • Contact Form Integration • Mobile-Responsive