Just Art Creative Warehouse is a Cape Town based sign making and creative production business. Operating out of Weltevreden, they produce signage, displays, and branded materials for businesses across the Western Cape.
Like many skilled local trades businesses, their craft was excellent, but their digital visibility was holding back the leads their work deserved.
GMB ranking improvement
Google star rating
Verified reviews
Customer interactions
The Challenge
Just Art Creative Warehouse had a thriving offline business but a weak online presence. Their Google Business Profile was sitting at position 22 for their core local search terms, buried deep in Google Maps where almost no customers ever scroll.
The profile had only 3 reviews, limited photos, missing business information, and was barely showing up in local searches for the services they offered.
For a local trades business that depends on Google discovery, position 22 is the same as being invisible. Customers searching for sign makers in Cape Town were finding 21 other businesses first, even though Just Art’s work was just as good or better.
The problems were clear:
- Ranked at position 22 on Google Maps for core search terms
- Only 3 reviews to build trust with new customers
- Incomplete business profile missing key information
- Limited photos of real work and the business itself
- No clear path for customers to easily get in touch or book services
They needed a focused, fast turnaround local SEO campaign to climb the rankings and turn their Google Business Profile into an actual lead generation tool.
What ZA TechLabs Did
We ran a focused Google Business Profile optimisation campaign designed to maximise local visibility, build trust signals, and turn the profile into a working lead source. The whole campaign was scoped, executed, and producing results in under 30 days.
Profile Audit and Rebuild We audited the existing Google Business Profile, identified every gap, and rebuilt the profile from the ground up. Business categories, services, business description, hours, attributes, location data, and contact details all optimised for local search.
Local Keyword Optimisation We rewrote the business description and service categories with local search keywords that real customers actually use. Sign making, signage, vehicle branding, banner printing, and related services all targeted properly to climb the local rankings.
Visual Content Upload We added high quality photos of the workshop, the team, real client work, and signage examples. Visual content is one of the biggest factors in Google Business Profile rankings, and Just Art had been missing this entirely.
Review Generation Strategy We worked with the Just Art team to launch a structured review request campaign. Past customers were contacted with simple, personalised review request links. We grew the review count from 3 to 12+ verified 5 star reviews in under 30 days, sending strong trust signals to both Google and to potential customers.
Posts and Engagement We set up an ongoing posting schedule using Google Business Profile posts to share work, promotions, and updates. This signals to Google that the business is active and engaged, which is a major ranking factor.
Performance Monitoring We tracked ranking position, profile interactions, search appearances, and customer actions throughout the campaign.
The Results
- Google Maps ranking: Position #22 → Position #1 for core local search terms
- Reviews: 3 → 12+ verified 5 star Google reviews
- Rating: Maintained a perfect 5.0 average
- Customer interactions: 423 in the period (calls, direction requests, website clicks, profile views)
- Search visibility: Now appearing in the top 3 local map pack — the highest converting position on Google
